Andrew Hughes is a lecturer in marketing in the Australian National University’s Research School of Management, where he teaches marketing at both undergraduate and postgraduate levels.

He is considered to be one of the leading researchers in political marketing in Australia and has given numerous interviews on politics and political marketing to international and national television, print and internet outlets.

His past research has examined the role of stakeholders in political marketing, personal brands in political marketing, and the role of negative advertising. His thesis, “The relationship between advertisement content and pacing on emotional responses and memory for televised political advertisements”  was nominated for ANU’s prestigious thesis prize, the J.G. Crawford Award.

His main areas of research include emotions in television advertising, emotional responses in marketing and strategy generally, communications, personal branding, and political and non-profit marketing.