Craig Richards is the CEO of Bicycle Network.
Craig was a lawyer for nine years. He then followed his passion into sports marketing where he ran his own consulting business for five years before becoming the General Manager Commercial Operations for the Brisbane Broncos and Carlton Football Club.
He keeps contact with his past lives by lecturing in Sports Marketing Law in the University of Melbourne Masters Program.
Craig leads an amazing team of people who are striving to make the world better. Physical activity is vital for a long, happy life. So Bicycle Network makes bike riding easy for everyone.
As the CEO Craig’s role is to provide direction, get the best out of the team and make sure everyone is on track. Craig says the title means nothing unless he inspires the team to do things they didn’t think they could.
Craig sums up how he feels about his job with this quote, ‘To love what you do and feel that it matters, how can anything else be more fun.’