Bob “Pritch” Pritchard, APR, Fellow PRSA, Captain, U.S. Navy (Retired) is a member of the public relations faculty in the Gaylord College at the University of Oklahoma. “Pritch” has more than 25 years of experience as a public affairs officer in the U.S. Navy and more than 15 years of experience as a public relations educator.
“Pritch” completed a 27-year naval career as the director of public relations for the United States European Command in Stuttgart, Germany, his third consecutive Unified Command public relations position. In the span of those three assignments, he managed all U.S. military public relations activity in 73 countries, territories and possessions in the Pacific, 91 countries in Africa, Europe and the Middle East and for the Nation’s strategic forces. He was the first public relations officer assigned to the elite U.S. Navy SEALs.
His teaching and research expertise includes student leadership development, student-run firms, strategic public relations planning, crisis communications and media relations.
He serves as the faculty adviser for the Stewart Harral chapter of the Public Relations Student Society of America (PRSSA) at OU and for Lindsey + Asp, the nationally affiliated student-run advertising and public relations firm in Gaylord College.
He is a member of the PRSA College of Fellows, the 2013 PRSA Outstanding Educator, the 2011-2015 PRSSA National Faculty Adviser and a past chair of the PRSA Educators Academy. Most recently, he served on the 2017-2019 PRSA Strategic Planning Committee.