Ying Chen is an Associate Professor and dean of Marketing Department of Business School, Zhejiang University of Finance & Economics, China.

From 2016 to 2017, she is visiting scholar at The Digital China Lab, Centre for Culture and Technology (CCAT) at Curtin University, Australia. Her research interests include the integration of technological innovation and cultural creativity, creative industrial clusters, and creative industrial indices. She has published two books on Creative Industries: Optimization Design and Application Research on Environment of Creative Industry Agglomeration Districts (Zhejiang University Press, 2012), Creative City: Analyzing Eight Major Segments of Hangzhou Cultural and Creative Industries (Zhejiang University Press, 2013).