What will this election look like? What tactics might the major parties use against each other?

In this wiener-sized second serving of Democracy Sausage, ANU experts Mark Kenny and Dr Andrew Hughes discuss why the election campaign will be one of the most negative we’ve seen in a long time. They also consider whether negativity will even appeal to voters, some of the novel uses of social media, and the astronomical amounts of money already being sunk into campaigning.

Andrew Hughes is a lecturer in marketing in the Australian National University’s Research School of Management.

Mark Kenny is a Senior Fellow in the ANU Australian Studies Institute. He came to the university after a high-profile journalistic career including six years as chief political correspondent and national affairs editor for The Sydney Morning HeraldThe Age, and The Canberra Times.

This podcast is part of Policy Forum’s Australian Election coverage, and published in partnership with The Australian National University.

Back to Podcasts

Press Ctrl+C to copy